Prodian Sports Practice
The future of sports is digital
We, at Prodian, help sports franchises hit the ground running with the right technology, tools and teams.
Market context
Value centre of the sports business has shifted
Revenue and growth will come from digital channels and innovative fan engagement.
Fan-driven experiences
Fans demand experiences to be personalised across mobile, computer, television, wearables and more.
Omni-channel viewership
Fans expect seamless experiences across stadiums, screens and online communities.
Active fan participation
Fans seek participation in the game: live-chatting, tracking fantasy points, making in-game wagers, etc.
Year-round engagement
Across online communities, fan events and gatherings, fans want to engage all year round.
Challenges
But, digital capabilities of sports franchises haven't evolved
To be fair, sports teams and franchises have invested in digital transformation in the past. Yet, they continue to face practical challenges.
Disconnected apps
Franchises still have disparate apps for tickets, streaming, social content, fantasy leagues, etc.
Scattered data
Valuable fan data is scattered across these apps (many of them third-party), restricting personalisation and context.
Siloed capabilities
Talent development, athlete lifecycle management, performance management, and decision analytics are siloed and underutilised.
Shaky foundations
Without a unified technology ecosystem, teams can't leverage advanced analytics and AI for future needs.
Solution · Prodian capabilities
The digital engine for sports franchises
Digital capabilities across the sports value chain. The technology solution that Prodian is perfectly poised to deliver.
Fan engagement
- Mobile apps
- Loyalty & gamification
- Fan communities & campaigns
Commerce & loyalty
- Merchandise & ticketing platforms
- Payment integrations
- Rewards programmes
Content & monetisation
- Streaming platforms
- Highlights, reels & archives
- Content distribution
Sports intelligence
- Single fan view
- Performance dashboards
- Operational analytics
Academy ecosystem
- Athlete development platforms
- Coaching workflows
- Parent engagement
AI-led innovation
- AI search and computer vision
- Performance intelligence
- Decision support systems
One operating model
A connected ecosystem for fan engagement, commerce, content, academy and intelligence as a single operating model.
Proof of outcomes
A decade inside one of sport's most demanding digital ecosystems
Mobile and web-based platform for Chennai Super Kings: ticketing, content, livestream, merchandise and loyalty.
Now used by Joburg Super Kings and Texas Super Kings as well.
Robust platform for managing Super Kings Academies in 35 locations, 10,000+ players, delivering a 25% increase in revenue.
Mobile and tablet application for real-time AI-powered intelligence and projections to support decision-making.
- Mobile and tablet
- Real-time AI-powered intelligence
- Projections for decision-making
Video collection, tagging and analysis pipeline with stats, player profiles, match coverage, match readiness and performance data.
- Video collection, tagging and analysis
- Stats and player profiles
- Match coverage and match readiness
Bringing together athletes, coaches, academies, clubs, tournaments, venues, and governing bodies through a unified digital experience.
- Multi-sport platform
- Athletes, coaches, academies and clubs
- Tournaments, venues and governing bodies
Custom solutioning, powered by AI, for differentiated client use cases.
- Super SearchAI-powered discovery across media archives.
- Ball TrackingComputer vision platform delivering delivery-by-delivery insights.
- Auction IntelligenceAI-powered player evaluation and auction decision support.
About Prodian
AI-native technologists with sports domain experience
Prodian is a digital product engineering and operating partner with deep experience in sports. Over the last decade, we have worked with a large, high-engagement sports ecosystem where fan platforms, content, commerce, academy operations, data and live digital reliability all have to operate together.
Our credentials
Speak to us today
Build your intelligent sport enterprise
With Prodian, get sports-aware, AI-powered, fan-led digital transformation.